Dead Island’s Impressive Teaser

It’s been just under 24 hours since Deep Silver released the teaser for their upcoming survival horror game Dead Island and the internet hasn’t wasted a minute showering it with well-deserved praise. It is a very impressive taster and if you have somehow avoided it until now, I urge you to take a peek.

Now this is undoubtedly a very effective video to kick-start that all-important buzz machine, despite not actually giving us any real indication of what kind of game it is preparing us for. But then again, this trailer’s first and foremost purpose is not in fact to make us crave Dead Island, but to pave the way for us to even accept yet another zombie game. And in that regard, I’m pretty sure it succeeds. Zombies along with pirates, ninjas and other initially meme-driven tropes are becoming so stale and lifeless () that even parodying them feels half-assed. Are zombies even really scary anymore, after Dead Rising, Left 4 Dead and even Plants Vs. Zombies? Resident Evil abandoned them long ago and when they crop up in the Call Of Duty games they serve more as humorous side dishes rather than genuine horror fodder. Deep Silver needed to make us feel the fear again and did so the exact same way Zack Snyder once did it: little zombie girl.

For all the talk of how this might be the greatest game trailer ever, try to find a single part of it that you haven’t seen in any other zombie game or movie. It is nothing new and god knows it ain’t trying to be – nor do I think it’s actually trying to be scary either. It’s zombies the way god intended them to, scary and a genuine threat. That’s a good start, at least.

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