Speaking Of Trailers

This is how you advertise a movie.

Not one line of dialogue. No stupid plot-revealing title-cards – almost nothing to give away the plot whatsoever. Most importantly, we don’t get to see the aggressor or its attack method. All we get is a feel for the atmosphere, danger and tone. It lets us know what we can feasibly expect from the movie without telling us almost nothing about the plot, which would probably have taken the edge of a lot of the scares if we had already seen them in the trailer.

If more ad people in both the film and games industries could look at this and take down some notes I think we’d all be a lot happier for it. Or we’d at least have some nicer trailers to look at.


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